Live Project on Leveraging Technology in Marketing

The Marketing Live Project aims to provide MBA students with practical exposure to real-world marketing challenges and opportunities. This live project aimed to bridge the gap between theoretical knowledge and practical implementation by immersing participants in real-world scenarios. The project explored innovative technologies and their applications in areas such as data analytics, automation, artificial intelligence (AI), customer relationship management (CRM), and personalized marketing.

Objectives of the live project:

  • Apply theoretical marketing knowledge to practical scenarios and real-world challenges.
  • Enhance skills in market research, consumer behavior analysis, and strategic planning.
  • Gain hands-on experience with digital marketing platforms, such as social media, search engine optimization (SEO), content marketing, and email marketing.
  • Generate actionable marketing recommendations to improve the brand presence and profitability of a selected company.

This live project on technology in marketing provided valuable insights into the immense potential of leveraging technology to optimize marketing efforts. By embracing emerging technologies, businesses can enhance customer experiences, streamline processes, and gain a competitive advantage in the marketplace. Through the practical implementation of technology-driven marketing initiatives, students of department of management studies gained a deep understanding of the opportunities and challenges associated with this rapidly evolving field.

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