Can you talk about marketing in Digital transformation?
On June 18, 2022, Ms. Nazareen Ebrahim, Founder and CEO of Naz Consulting International in South Africa, delivered an online guest lecture to MBA students on the topic of “Can you talk about marketing in Digital transformation?”. The lecture aimed to explore how digital transformation is impacting marketing and the strategies that organizations can use to stay ahead of the curve.
Ms. Ebrahim started her lecture by discussing the concept of digital transformation and its impact on businesses. She explained how digital technologies are changing the way companies operate, and how marketing is no exception. She emphasized the importance of understanding the digital landscape and the opportunities and challenges it presents for marketing.
She discussed the key trends in digital marketing and how they are transforming the marketing landscape. She highlighted the importance of customer-centricity and personalized marketing, and how data and analytics are being used to drive marketing decisions. She also emphasized the growing importance of social media and influencer marketing, and how these channels are being used to engage with customers in new ways.
She concluded her lecture by discussing the future of digital marketing and the challenges that organizations are likely to face in the coming years. She highlighted the importance of innovation and agility in a rapidly changing digital landscape, and emphasized the need for organizations to invest in digital capabilities and talent to stay ahead of the curve. The lecture provided students with practical strategies for leveraging digital technologies to transform their marketing strategies, as well as an understanding of the trends that will shape the future of digital marketing.