Mr Gautam Garg CEO and Co-Founder Finatrix Consulting, delivered a thought-provoking expert lecture on ‘Fundamentals of Marketing Strategy and its practical application” on “Microsoft Teams” on 23 December, 2021 for students and faculty of Department of Management Studies.
He gave a broad overview of the marketing strategy and overlay it with a real life consulting project that he had done. The intention behind this was to make students aware that the concepts that they are learning as a part of course curriculum was not only theoretical, but there was a practical value to it as well.
His presentation included defining marketing strategy and a broad overview of marketing process from a marketer’s POV.Once he had gone through the marketing process, he gave students a walkthrough of a real time marketing project of an electronic chip manufacturer. This project had all the elements of the marketing concept that students are studying as a part of their course.
The lecture was able to add tremendous value to the learning of students and gave them insights for the practical applications of the marketing concepts in today’s world.