On 16th September 2025, the Department of Management Studies at Panipat Institute of Engineering and Technology (PIET) organized an inspiring expert talk titled “Design, Influence & AI: Digital Tools Mastery.” The engaging session was delivered by Mr. Hardik Arora, Creative Head at PIET, acclaimed educator, and digital creator with a strong following in the design community.
The event aimed to provide students with a deep understanding of design psychology, the impact of digital influence, and the practical application of AI-powered tools in modern marketing. Mr. Arora shared valuable insights on how design and influence intersect, demonstrating real-world strategies for building compelling digital brands and effective marketing campaigns in the age of AI.
Drawing from his industry experience and popular online presence, Mr. Arora emphasized the importance of integrating technology with creative thinking to stay ahead in today’s fast-evolving digital landscape. The session also featured live demonstrations and open discussions, encouraging participants to explore new approaches and adopt digital tools for marketing excellence.
Attended by a large and enthusiastic audience, the talk motivated students to harness the power of digital innovation and reinforced PIET’s commitment to bridging academic learning with industry demands. Events like these continually inspire students to aspire higher, be creative, and make an impact as future business leaders.
