Faculty Mentor: Dr. Vikas Kumar Tyagi
With the increase in digitization amount of data is increasing, which needs to be analyzed to make any strategic decision. To make this possible and prepare students for the job market, the Marketing Lab was created by the Department of Management Studies, Panipat Institute of Engineering and Technology (PIET). This Lab is an initiative to enhance students’ skills who have a dedicated inclination in Marketing and Sales and give them real life exposure to the tasks they have to do in marketing professional life. The Marketing Lab is mentored by the faculty, Dr Vikas Kumar Tyagi, Assistant Professor, DMS, PIET. The Lab conducts various activities ranging from group discussion, brainstorming, case study analysis, marketing decisions analysis, workshops, simulation games, and practical exercises throughout the year. Student evaluation is made based on participation in the activities, assignments, and case study writing.
Discussions on the topics such as Jobs in Marketing, Skills required in marketing professionals, LinkedIn profile making, searching for jobs in marketing, resume making for the marketing jobs.
Discussion on topics related to Digital Marketing — Traditional vs digital marketing, E-mail marketing, Google Analytics, Social Media Marketing, SEO, SEM, Content Marketing (Blogging), Social media marketing (social message).
Basics of Marketing research (Survey and experimental) Using statistical tools (mainly Regression, ANOVA, Cluster analysis) for making marketing decisions, Text mining and sentiment analysis, Marketing budget activities, Promotional budget allocation, Market segmentation, Forecasting, Customer lifetime value calculations, Product life cycle; on the software such as Jamovi, Gretl, RStudio, MaxStat Lite, Excel, SPSS and their application in marketing (Data analysis)
Capstone module covering the practical aspects such as Poster making on various applications, Video making and editing, Website creation, Blogging page creation, Affiliate marketing, Google AdSense, and actual promotional project.